Conscious Consumerism - Environmentally Sustainable, Fair Trade
Pure Wellbeing emraces the philosophy that the earth is a living organism, a concept that James Lovelock popularised with his “Gaia theory”. This is a concept that is at the heart of many of the indigenous cultures around the world. This philosophy creates an immense respect for our environment and our own physical bodies as part of that environment.
Eating foods, in their pure, minimally processed states that are grown organically in a sustainable way, is one of the most significant ways in which we can live this philosophy. Not only are we nurturing our own health and wellbeing but we are also nurturing the health and wellbeing of our planet.
Pure Wellbeing supports the conscious consumer movement by sourcing products that are produced according to specific environmental and social standards. Where possible we aim to work directly or import products from those who work directly with indigenous grower associations around the world and our goal is to inform end consumers of the environmental, social and cultural context in which the products are produced.
Following are the standards that guide how Pure Wellbeing sources products:
Indigenous Growers - Products of Origin
A key part of our mission at Pure Wellbeing is to source products from the Indigenous communities where they originated. This supports these unique and special indigenous communities in maintaining their cultural integrity. Most of the functional foods that we source have played a central role in the cultural heritage of the indigenous communities that have cultivated and/or harvested them from the wild ecosystems in which they live.
They are foods that have held special sacred significance for these indigenous cultures due to their life enhancing qualities. By sourcing these products from the indigenous communities, that have cultivated them for thousands of years, we provide an environmentally sustainable source of income that also maintains the rituals and way of life that often revolves around the production of these products. Our objective is also to bring these foods to you in their cultural context, in the sense that we aim to share with you the great stories associated with each food.
Environmental Policy - Packaging & Recycling
Pure Wellbeing works with suppliers to minise the use of non-recycable packaging materials.
Global Environmental Support
We support the following organisation:
We sponsor a child with World Vision: www.worldvision.co.nz
As we become more established we will be setting up our own program of support.